No percentage of your ad spend. No 12-month contract. No "request a quote" runaround. One price, every campaign managed, cancel any time.
Whether you spend $1,000 or $20,000 with Google, the fee never moves.
Your click costs are what they are — that's the auction. What quietly eats the return is how the work gets priced, paced and hidden from you.
The standard agency model is 15–20% of ad spend. So the week a cold snap hits and you push budget from $3,000 to $9,000, the fee triples too — for identical work. You get penalised precisely when you're trying to capture demand.
HVAC demand doesn't drift, it cliffs. A −25°C week in Calgary can spike furnace searches overnight and flatten again by Thursday. Campaigns set once in onboarding and reviewed monthly miss the spike entirely, then bleed budget through shoulder season.
Of the eight largest HVAC ad agencies, five refuse to publish a rate anywhere on their site. That isn't custom pricing — it's sizing you up before quoting. Enterprise players open at $10,000/month USD, plus setup fees running to $50,000.
$599 CAD a month whether your ad budget is $1,000 or $20,000. Scale into furnace season as hard as your crew can handle — our fee doesn't follow it up. The incentive is to make the budget convert, not to make it bigger.
Thirty days notice and you're out, with your account and history intact. We don't ask for a year up front because a year of your money shouldn't be the thing keeping us honest — the results should be.
Campaigns are built inside your Google Ads account, not ours. Every keyword, conversion and year of performance history belongs to you. Nothing runs on a proprietary platform you'd have to rebuild from scratch if you left.
We take a limited number of HVAC accounts, and we don't run two competing contractors in the same Calgary service area. Seasonal pacing and daily lead review aren't things you can do properly across forty accounts.
A generalist agency will build you one campaign called "HVAC" and bid on "hvac near me." Here's what actually gets structured separately.
"Furnace not working" at 11pm on a Sunday is a different buyer, a different bid and a different landing page than "furnace replacement quote" on a Tuesday afternoon. Split them or you overpay on both.
A share of every repair call converts to a full replacement at a $6,000–$15,000 ticket. That downstream value has to be fed back into bidding, or you'll cap out repair spend that's actually your best acquisition channel. The Calgary numbers →
Budget follows the forecast, not the calendar month. Cold snaps get aggressive bids and extended hours; shoulder season shifts toward maintenance plans and IAQ instead of burning spend on dead demand. Why this matters →
Emergency searches spike outside business hours, which is exactly when most contractors' ads are paused and their phones roll to voicemail. Call routing and ad scheduling get built around when you can actually answer.
Heat pump and efficiency rebate programs create hard windows where intent spikes and then vanishes. Campaigns and ad copy get staged ahead of those windows rather than reacting a month late.
Left alone, HVAC campaigns quietly pay for "hvac technician jobs", "furnace filter home depot" and homeowners hunting DIY fixes. Search terms get reviewed and the waste blocked weekly, not at a monthly review. LSA vs Search →
No discovery phase, no strategy deck, no six-week onboarding. We audit, we build, we launch, then we manage it daily.
We open your existing Google Ads account (and your Local Services profile, if you run one), find what's wasting money, and send you a plain-English writeup. No obligation, and it's yours whether you hire us or not.
48 hoursCampaigns split by job type, negative keyword lists, conversion tracking, call tracking, and a landing page for your highest-value service. Built in your account.
5 business daysBids paced against weather and demand, wasted search terms cut, LSA leads rated and disputed, ad copy tested. Not a monthly check-in — daily hands on the account.
OngoingWhat you spent, how many calls and forms came in, what each one cost, and which campaigns produced them. One page. No vanity metrics, no impression counts.
MonthlyWe'd rather show you the real market numbers than a cherry-picked case study. These are published industry benchmarks — use them to sanity-check any agency you talk to, including us.
The takeaway isn't that HVAC clicks are cheap. They aren't. It's that a $6,000–$15,000 replacement ticket absorbs a $130 lead cost without blinking — provided the campaign is actually structured to chase replacements and not just cheap clicks.
| Metric | HVAC range (USD) |
|---|---|
| Cost per click (Search) | $8 – $25 |
| Cost per lead (Search) | $50 – $130 |
| Cost per lead (LSA) | $25 – $75 |
| Median LSA lead cost | $42 |
| LSA lead → booked job | 38% |
| Effective cost per booked job | $110 – $200 |
| Typical replacement ticket | $6,000 – $15,000 |
| Typical monthly ad budget | $1,500 – $5,000 |
Figures are published North American HVAC benchmarks compiled from agency benchmark datasets and industry cost guides, 2026, and are quoted in USD. Our own pricing is in CAD. Your actual costs vary by service area, competition and campaign structure.
Most agencies in this category make you book a call to find out what they charge. Here it is.
Flat, regardless of your ad budget. Cancel with 30 days notice.
Your Google ad budget is billed separately by Google, direct to Google. We never touch it, mark it up, or take a percentage of it.
$599 CAD per month, flat. That covers management of your Google Ads campaigns regardless of how much you spend. Your ad budget is billed separately by Google and goes entirely to Google — we never mark it up or take a percentage of it.
Percentage-of-spend pricing gives your agency a reason to push your budget higher, and it penalises you for scaling. When a cold snap hits and you triple your budget for two weeks, a 15% agency fee triples too — for the same work. A flat fee means we get paid to make the budget work harder, not to make it bigger.
No. TradeAdPro is month-to-month with 30 days notice. Many HVAC agencies require 6 to 12 month commitments, and some charge setup fees of $5,000 or more on top. We charge no setup fee and you can leave whenever you want.
You do. We build and manage campaigns inside your own Google Ads account, so every keyword, conversion record and year of performance history stays with you. If you leave, you keep the account and the data — there's nothing to migrate and nothing held hostage.
Industry benchmarks (in USD) put HVAC cost per click at roughly $8–$25, and cost per lead around $50–$130 on search. What matters more is ticket size: a replacement job at $6,000–$15,000 absorbs a $100 lead cost easily. Most single-location HVAC contractors run $1,500–$5,000 per month in ad budget.
Five business days from the time we get access to your Google Ads account. That includes the audit, campaign build, conversion tracking and call tracking. Larger agencies typically quote four to six weeks for onboarding.
Not right now. Local Services Ads are a separate Google product that charges per lead rather than per click, and running them requires the contractor to pass Google's verification — licence, insurance and a background check, typically two to four weeks. We'll review your LSA account as part of the free audit and tell you what we'd change, but managing it isn't part of the $599. We'd rather say that plainly than sell you something we're not running yet.
HVAC is what we build around — furnace and AC campaign structure, seasonal bid pacing, repair-to-replacement tracking and emergency call capture. We also take on plumbing and electrical contractors, since the campaign mechanics are close enough that the same playbook applies.
No. We don't run two HVAC contractors competing for the same keywords in the same Calgary service area. Bidding both sides of an auction against each other is good for the agency and bad for both clients.
A free audit of your Google Ads and Local Services accounts. We'll show you the wasted spend, the missed search terms and what your real cost per booked job is. Yours to keep either way.