Guides & benchmarks

Straight answers about HVAC advertising.

No gated PDFs, no "book a call to learn more." Real numbers, what they mean for a contractor your size, and what to do about them.

Benchmarks September 9, 2026 8 min read

What Google Ads Actually Cost for HVAC Contractors in Calgary

Real cost-per-click, cost-per-lead and monthly budget benchmarks for HVAC contractors — plus how to work out whether your own numbers are healthy.

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Campaign management September 9, 2026 7 min read

Why Your Furnace Ads Stop Working in April

HVAC demand doesn't taper — it cliffs. Here's what happens to a campaign that isn't re-paced for the season, and what to do about it.

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Channel strategy September 9, 2026 8 min read

Local Services Ads vs Google Ads: Which Books More HVAC Jobs?

LSA charges per lead and sits above everything. Search charges per click and gives you control. How they compare, and why most contractors need both.

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Rather have us just look at your account?

A free audit of your Google Ads and Local Services accounts, back within 48 hours. Yours to keep either way.